Why ethical questions about technology design are unavoidable

Why ask ethical questions about technology design? “Our conventional response to all media, namely that it is how they are used that counts, is the numb stance of the technological idiot.” – Marshall McLuhan (2003, p 31) Throughout his writings, Marshall McLuhan pointed out a cliché that we commonly hear about technology. Typically, it goes … Read more

The ethics of personalization on websites and applications

The ethics of personalization Recently, I had the opportunity to write for Vanguard UX, the user experience area of The Vanguard Group. The goal of Vanguard UX is to provide thought leadership on various topics in the user experience profession. In this case, I decided to focus on a contentious topic in ethical design: the … Read more

How websites and apps collect and use personal information … for good or ill

When is it ethical for technologies to collect and use personal information? Summary: Is it ethical for websites, apps, or other technologies to collect and use personal information? On one hand, there’s no shortage of examples about how this practice can appear unscrupulous. For instance, social media sites and apps may harvest our private data … Read more

The ethics of extended reality: enhancing reality … or escaping it altogether?

Designing and using extended reality to enrich life … or just avoid it? Quite often, ancient stories convey forewarnings that remain relevant in modern times. For instance, some of the unintended consequences of extended reality (such as virtual reality, augmented reality, and mixed reality, which we’ll say more about below) have a striking parallel in … Read more

The use and abuse of Fitts’ law

How to use (or abuse) Fitts’ law with website designs Summary: Fitts’ law sounds like an obscure concept from the user experience profession (designing websites for ease of use). But it’s a law we encounter practically every time we use the web. For example, it’s often used (and sometimes abused) when we see and select … Read more

Reform social media, part V: Ethical design in social media

Addictive design vs. ethical design in social media Summary: When applying professional ethics to technology design (including ethical design in social media), there’s no such thing as a ‘neutral’ design. Designers have to make design choices. And those design choices will influence people’s decisions, including how they use the technology. Therefore, designers might want to … Read more