wisdom of crowds

The positivity problem with online product reviews

Do online product reviews have a positivity problem? Summary: When reading product reviews online, we often see lots of extremely positive ratings—and just a few negative ones. What’s happening when there’s almost no nuance in how people rate things? Do these ratings have a positivity problem? When shopping online, we often read product reviews. After … Read more

When to trust digital crowds: crowd wisdom vs. crowd madness

Is it wise to trust digital crowds? Whenever I go online to order something and look at customer reviews, doubts may pop into my mind. Sometimes, I have second thoughts about what I’m ordering. Should I really buy it, or shouldn’t I? But more frequently, I wonder about the ratings I’m looking at. Why should … Read more